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Every August, football supporters across England turn their attention to the first major fixture of the new season. The FA Community Shield may only last ninety minutes, but its history stretches back more than a century and reflects some of the very best traditions in the game.

The competition was first played in 1908 as the Charity Shield, evolving from the earlier Sheriff of London Shield. In its earliest years, the match was designed to bring together different parts of the football world and raise money for charitable causes.

Over time, the format evolved into the fixture we recognise today, usually bringing together the previous season’s league champions and FA Cup winners. Since 1959, it has become the traditional curtain raiser to the English football season.

Many of the game’s greatest clubs have lifted the Shield. Manchester United remain the competition’s most successful club, while Arsenal, Liverpool, Everton, Tottenham Hotspur and Manchester City have all enjoyed memorable victories over the decades.

Yet the trophy itself tells only part of the story.

Unlike many sporting events, the Community Shield was created with a charitable purpose. Revenue generated from the fixture has traditionally supported community projects and charitable initiatives. Today, proceeds continue to be distributed through the football pyramid and to charitable partners connected to the game.

That charitable heritage is reflected in the competition’s modern name. In 2002, the Charity Shield became the Community Shield, reinforcing its connection to football’s wider social impact and community work.

For supporters, the Community Shield represents something unique. It brings together rival clubs, celebrates the achievements of the previous season, and marks the beginning of a new one filled with hope and possibility.

For over 100 years it has reminded us that football is about more than trophies. It is about communities, shared experiences and the positive impact the game can have far beyond the pitch.

As another season begins, that remains as true today as it was in 1908.

Ready to Walk?
Spaces are limited for the Giant North West Community Football Walk on 16th August 2026. Head to giantwalk.org to secure your place and join a community of walkers who are doing something genuinely special this Community Shield day.

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